“Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force. ” – Anon.
P A C K A G E D F O R P R O F I T N O T P E O P L E
For this week’s challenge partner Susan and myself would like your opinion on DOWNSIZING.
The COVID 19 virus has managed to affect the way many advertisers present their products to the consumer. Some have compacted package size promising a greater bargain to consumers. Others have totally revamped the way their product is produced in the hopes that consumers will adapt to the new way of doing things.
In the example above Bounty has created one new style of packaging their product and also altered the size of the paper towel itself. Their new product offerings are meant to dazzle the eye with promised value while in effect taking advantage of buyer gullibility.
The full sheet paper towel has become a thing of the past and even though the rolls appear larger you as a consumer are really not getting your money worth. You now use three paper towels to cover the performance of the previous two. That’s progress for you.
Susan and I invite you to offer your opinion on this “tissue issue”. Photos, personal accounts or your own positive and negative ideas on this style of product switch is welcomed.
Let readers know the type of product changes you really don’t care for and why. This is your forum so take advantage of it and express yourself pro or con.
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